In the midst of a crisis like the COVID-19 pandemic, businesses need to reevaluate their approach to marketing. Luke Lazarus of Luke Lazarus Consulting knows this doesn’t mean that you need to stop trying to connect with potential and current customers. It just means that you can’t simply soldier on as if nothing has changed.
Being a voice of stability and positivity in a stressful situation provides comfort and hope. Here are some suggestions from Lazarus’ marketing expertise on how to approach your marketing strategy so your actions support your objectives.